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Carry out a lecture on "Corporate Culture and Enterprise Core Competitiveness" and vigorously promote Confucian business culture

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Carry out a lecture on "Corporate Culture and Enterprise Core Competitiveness" and vigorously promote Confucian business culture

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Recently, the company’s party committee and general manager’s office invited Liu Xinyu, a member of the International Confucian Merchants Association and executive deputy secretary-general of the Yangzhou Confucian Business Research Association, to give lectures on “Corporate Culture and Enterprise Core Competitiveness”, vigorously promote Confucian merchant culture, and create a corporate culture atmosphere. .
 
Secretary-General Liu believes that the core competitiveness of enterprises is related to the rise and fall of enterprises and their success or failure, survival and development. In today's increasingly fierce market competition, companies are paying close attention to the positioning and improvement of core competitiveness. So, what is the core competitiveness of the company? At present, in the era of economic globalization and rapid market changes, the objective environment has put forward higher, more comprehensive and stricter requirements for enterprises. Throughout the most successful corporate practices at home and abroad, corporate culture has gradually increased to the core competitiveness of enterprises. This kind of corporate culture, in foreign countries, is characterized by a humanistic and market-oriented corporate culture; in China, it is characterized by a corporate culture that combines modern scientific thought culture with ancient Confucian culture.
 
The core competitiveness of an enterprise is a combination of products, corporate culture and leadership. Product is the "root" of the enterprise, corporate culture is the "soul" of the enterprise, and the leader is the "nucleus" of the enterprise. The three are both, and the tree of the enterprise is evergreen. The product is not a layer of constant, it needs market-oriented, continuous innovation, should work hard on the variety, quality, technology content, brand name, in order to win the market and people. Enterprises have vitality. To continuously integrate, enhance and innovate, corporate culture can produce great cohesiveness, centripetal force and driving force, and provide powerful incentive, promotion and navigation for the realization of corporate common goals and shared vision. Leaders shoulder the heavy responsibility of enterprise development and national rejuvenation. They need to have a broad vision, broad-mindedness, wisdom and courage, both ability and political integrity, good opportunities, decisive decision-making, unity and hard work, and form a strong "nuclear" of enterprises. Enterprises will be undefeated. place.
 
To this end, in the business activities of our company, the leading group headed by Chairman Liu has applied the excellent traditional culture based on Confucianism to the management of modern enterprises, and organically combines the way of doing things with the way of doing business. Drawing on excellent traditional culture, integrating contemporary advanced scientific ideas, promoting the spirit of Confucian merchants, advocating “being a first person, then doing things”; “being a character first, then making a product”; “selling products, selling services”, focusing on customers , human-oriented management, Renhe management and other business philosophy, focus on cultivating corporate multiculturalism.

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